2 day mastermind
Build a profitable brand &marketing machine
Walk away with refined messaging, stronger positioning and a practical content plan crafted with Matt Purcell.
Sydney | 3rd & 4th september 2026 | 40 Seats Only in person
I’ve worked some of the best brands including
why should someone chose you over someone else? no one knows you exist.
You need to discover and get clear on who you are to promote your brand in the marketplace.
You need to understand what content you’ll post
Learn my ad creative playbooks to get a good cost per lead
My system to reverse engineer how to get your best clients
Calculate how much you spend on paid ads + what channels to use
This is an in person workshop is ideal for service based businesses & personal brands.
No inspiration. execution & proven frameworks,
Have direct access to Matt and unlock your unique position and implement in the session systems and leave with templates and tools that will grow your brand.
This is for you if…
This is not for the most people, but for the right people
✅ You are doing at least 50k a month
✅ You’re want to play at a higher level
✅ Build a unique message and brand that is not the same as everyone else
this is not for you if…
❌ You’re looking to pitch or sell in the room
❌ After a quick fix and not ready to be challenged
❌ Aren’t willing to invest in content, media and marketing
3 things over 2 days in person in sydney.
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#1: Strategic Work With Matt Purcell
Matt works directly with you in the room to refine your message, tighten your positioning, sharpen your story, and map your next steps.
You leave with clarity, confidence, and a custom plan built for your brand, not a generic template. -
#2: Content Engine & Story Framework
Turn your messaging into a repeatable content system.
You’ll create a high-impact content strategy, platform plan, and storytelling framework that converts attention into trust. No more posting randomly. -
#3: Messaging & Positioning Blueprint
Get crystal-clear on what you stand for, who you serve, and why people should choose you.
We build your Value Proposition, Core Message, and Brand Positioning so your audience instantly understands your value — and remembers it.
What You’ll Get in the 2 day in person workshop
Day 1
Social Media Organic System:
The exact system to show up consistently without burning hours guessing what to post.
You'll leave knowing what to publish, when, and why it moves the needle.
Key Messaging & Topics Framework
Nail the messages that attract the right people to your business. We'll lock in your core topics so every piece of content pulls in the same direction. This feeds into your website copy, ad copy and your sales.
Ads Creative Audit
We pull apart what's working and what's quietly wasting spend, then build creative that actually converts. You'll walk out with ads ready to run.
Landing Page & Form Audit
Your leads are won or lost here. We'll tear through your page and form to find the leaks costing you enquiries and fix them on the spot.
Live Q&A
Day 2
Creating Content
Sit down and actually make it. You'll produce content in the room using the frameworks from Day 1, so you leave with assets, not just ideas.
Ads Spend & Budget Audit
Know exactly what to spend and where it should go. We'll audit your numbers so every dollar is working toward leads, not vanity.
Marketing Plan & Ecosystem Framework
The full picture of how your organic, ads, and funnel fit together. You'll leave with one clear plan instead of a pile of disconnected tactics.
Live Q&A
What you’ll walk away with:
✅ A crystal-clear messaging that grabs attention and makes you chosen.
✅ Profitable content plan that actually grows your audience and opens doors.
✅ Calculate your cost and budget to amplify your brand
✅ A practical play-book you can execute immediately Monday morning.
✅ Improvement on your quality of lead or your money back.
hear it from the best
Layne Beachley - 7x World Surfing Champion, High Performance Mentor.
Erin Deering - Founder of Triangl Swimwear, Deering, AFR Young Rich Lister
trusted by the best
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Layne beachley aO - 7x world surfing champion
To be the best you have to work with the best. Matt is a champion story teller. Expert in digital media, he has taken my digital presence to a whole new level.
Matt is a passionate, positive, purpose driven leader, focussed on driving value and growth for every client. -
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ERin Seo - global business marketing tiktok
Matt such a credible and engaging speaker and has world class knowledge and experience on branding and content.
The commitment you showed us was invaluable and we are so tremendously grateful for your leadership and support throughout working with you. Thank you Matt! -
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erin deering - co-founder of triangl & founder of Deering
I’ve had the privilege of working with Matt very closely and there is simply no one like him.
He dissects personal branding better than anyone I have ever encountered.
Without a hint of ego, he offers all his wisdom with compassion and integrity. 10/10!
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Founders, creators, leaders and professionals who want clarity, confidence and a brand that opens doors without guessing what to do.
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The biggest issue with doing a brand is not knowing what you should do, talk about, scale and reach the right people to get commercial success.
You leave with your refined message, clear positioning, content frameworks and system to get started the following week. -
Matt works with accountants, creators, agents, CEOs, sports people, founders across every industry.
If you’re serious about elevating your brand, this day is the right fit. -
Tickets are $5,000 per seat.
This allows us to:1) Keep the room intentionally small (10–15 people)
Everyone in the room is serious, committed and ready to level up.
You’re surrounded by founders, CEOs, agents and creators who bring real conversations, real depth and real breakthroughs.2) Give you direct access to Matt
Matt normally works privately with founders and companies on full brand transformations that start well into six figures.
This workshop is the only way to access that level of strategy and personal guidance without a major engagement.If you haven’t already gained at least $5,000 worth of clarity or value from Matt’s free content, this isn’t the right time.
If you have, chances are this day will help you go even further, faster.
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The workshop takes place in Melbourne .
You’ll receive full details once your spot is confirmed.
Secure your spot
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Secure your spot 👇
2 Day brand & marketing mastermind sydney
📍 SYDNEY | PYRMONT
Thursday & Friday 3rd -4th September 2026
🥗 Fully catered lunch, barista coffee & workbooks provided
🎟️ Only 40 Seats - $2,500 per seat
Improve your quality of leads or your money back.
trusted by the best
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Samantha Waters - Harvey Norman General Manager
I reached out to Matt when I started receiving in-person live panel speaking opportunities, and I was really struggling to explain what we do well because of my nerves.
Matt helped me overcome those nerves and gain clarity by using his frameworks. His guidance was key in helping me feel confident and clear in delivering our message -
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Brock Javis - Australian Super-Featherweight Boxer
Being in the Sports industry, you often have to speak pre and post event and it can be tricky to navigate. Thanks to Matt, I feel a lot more confident talking in front of the media now.
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Emily Elvey - MJ Bale
We always are meeting, getting on board meetings and doing interviews. Getting prepared with the right information is really important and this training really helped me.
Watch & Listen
Matt regularly speaks in the media on business and youth mental health. He interviews high profile guests and is a in demand keynote speaker
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