FUTURE PROOF
YOUR buyers AGENCY
Build an agency that lasts when change comes.
If you're a buyers agent reading this, the next 24 months will reward the prepared.
“It's been a good year. Next year will probably look the same.” this is the trap that catches good operators off guard.
❌ Not in a single bad month. Not from one bad decision.
❌ It happens after 12 good months in a row.
❌ The phone keeps ringing. Word of mouth keeps doing its thing. The pipeline looks healthy.
❌ So the marketing slows down. Posting slows down. List building stops.
You tell yourself the same thing every successful operator tells themselves right before the market shifts.
What the winners will have.
✅ 1. A client list deep enough to absorb change.
If 30% of clients pause or shift timing, the business keeps moving.
The agents who get hit hardest rely on a small handful of high-spending clients.
When one pauses, the business shakes.
✅ 2. An engine that creates new customers on demand.
Not referrals. Not luck. Not the algorithm.
A real lead generation system that runs every week, whether you're working or not.
✅ 3. A relationship strategy that compounds.
A percentage of existing clients will buy again. The rest may not.
If you don't have a way to stay in front of them, those second and third deals walk.
The biggest BAs already know this. That's why they're spending more on marketing and systems more than ever before.
They're not nervous, they're positioning. They can see what's coming and they're using the runway to widen the gap.
The opportunity in front of you is the same one they're taking.
Build before you have to. Spend before you need to. Show up before the market forces you to.
Because when the shift hits, two things happen at once.
The casual agents disappear. And every client they were serving has to find someone else.
That someone else is whoever was visible, trusted, and ready.
a wave is coming
the #1 strategic marketing & content partner for buyers agents
Arjun Paliwal, InvestorKit
One of the largest buyers agencies in Australia. We shaped the positioning, produced their first TV commercials, built two podcasts, Youtube series, paid ad creative and lead creative partner for Arjun’s personal brand.
Sammy Gordon, Australian Property Scout
Arguably the biggest buyers agency in Australia. We did multiple personal brand strategy sessions and was behind their mission, positioning direction.
The Buyers Agency Institute
Matt Purcell has spoken at the Buyers Agency Institute group on positioning, content, and growth. We have done work with some of the top alumni.
Content Marketing & Positioning
Buyers Agents today need to discover their main format of delivering their content. Investing in brand means investing in messaging + content. What you know vs what you show.
great businesses market even when things are going well.
When the market has been so good for so long that referrals carried businesses that should have died years ago it always ends
So every dollar you don't spend on awareness today is a dollar you'll spend twice when the phone stops ringing.
Every system you don't build now is a system you'll build under pressure later, with less time, less cash, and less margin for error.
The biggest BAs aren't winning because they're smarter. They're winning because they kept feeding the machine when everyone else got comfortable.
Sustainable growth isn't about working harder when things get tight. It's about building the engine when things are good.
The agents who do that don't just survive corrections. They eat the market share of every agent who didn't. That's the whole game. You either build the system now while you can afford to.
Or you watch the agents who did take your deals, your clients, and your spot in the industry. Pick one.
3 stages for success for your buyers agency
-
One-on-one with Matt Purcell. Clear positioning that separates you from every other buyers agent in your market.
Defined avatars (the exact people you should be targeting, not the vague ones).
Restructured forms and landing page words.
Bespoke content strategy built around your strengths and systems.
Actionable tactics you can use next week that will get your leads.
Your key message and media strategyA detailed plan on what to build, budgets, phases and profit opportunities.
This is the blueprint.
We pay architects up to 15% of construction budgets for this.
Most agencies skip it and spend the next 12 months wondering why their ads do not convert.
This is what. makes personal brands and companies different.Investment: The cost of one of your deals.
-
Month one is the build. From month two, the engine runs.
Landing pages for every avatar. Video sales letters. Evergreen ad creative. Full ads account setup.
Then the four pillars kick in every month:
Pillar 1: Authority Content Engine Producing your content up to 1 shoot a month. 12 to 16 pieces of content delivered. Best performers saved to a library for ads and profile growth.
Pillar 2: Always-On Social Weekly posting managed end to end. Automation converting comments and DMs into booked calls. Your feed never goes quiet.
Pillar 3: Qualified Lead Ads Paid ads across Meta. Vendor and buyer leads driven into your pipeline. Creative refreshed against performance data. Monthly reporting on spend, leads, cost per lead, and conversion.
Pillar 4: CRM and Email Weekly emails to your database. Nurture sequences for new leads. Re-engagement campaigns for cold contacts.
-
Quarterly strategic reviews.
Creative refreshed. New avatars tested. The system gets stronger every 90 days.
Quarterly strategy with Matt Purcell
We only work with five buyers agents at a time.
Here is why.
❌ We will never take on two buyers agents targeting the same avatar.
❌ We will never take on two buyers agents who look, sound, or sell the same way.
❌ This is not a marketing line. It is an operational constraint that protects the quality of our work and the exclusivity of your positioning.
✅ If you sign with us, your competitor cannot.
This is why spots are limited.
This is why we vet every agency before we book a call.
THE INVESTMENT
✅ Rule of thumb. We are one of your deals per month.
Everything after that is profit.
This is why buyers agents who commit to 12 months do not leave.
The maths does not let them.
The money maths
Example: A Buyers Agent is doing between 5 to 8 deals a month.
Ad spend: $5,000 per month
Qualified leads generated: 100 to 200 per month
Industry close rate: 3 to 6%
Deals closed from the system: 3 to 6 per month. An extra $45,000 to $90,00 per month.
Our fee is a fraction of what the system generates.
If you get 3 to 6 deals from our efforts, we only cost 1 of them. The rest is yours ✊🏻
where to start
TIER 1. THE BLUEPRINT.
What's included:
Market positioning and offer strategy
Avatar, messaging and authority audit
Funnel and customer journey mapping
Content category framework
Paid ads strategy and creative direction
90-day execution roadmap
One strategy session with the team
Hand-over of all assets, frameworks and SOPs
Who this is for:
Agents with internal capability who need the strategic foundation. They run it. We design it.
What you walk away with:
A complete marketing blueprint. Documented. Yours forever.
Strategy without execution is theory. Execution without strategy is busy work.
TIER 2. THE ENGINE.
For agents who want the system running every week without managing it themselves.
This is where most serious operators sit. The marketing machine runs in the background. You stay focused on closing deals.
What's included:
Strategy and positioning
Everything in The Blueprint
Quarterly strategic reviews
Paid ads engine
Meta and Google ad campaign management
Cold awareness campaigns
Retargeting for warm audiences
Funnel build and lead magnet deployment
Weekly creative refresh and testing
Lead generation and nurture
Regular and warm leads delivered weekly
Email nurture sequences built and managed
Past client reactivation campaign
Reporting and strategic input
Know your CPL, CAC, LTV
Monthly strategy calls
Cost per lead, cost per deal, ROAS tracking
Direct access to your strategist
TIER 3. THE EMPIRE.
For agents who want to dominate their market and become the obvious choice in their space.
Everything in The Engine. Plus the content layer that turns you from a buyers agent into the buyers agent.
What's included:
Everything in The Engine
Strategy, ads, leads, retargeting, nurture, CRM, reporting
Plus the content machine
Monthly content shoot day
12 to 15 organic content pieces produced and published per month
Multiple ad creative variants per month, built for paid distribution
Podcast or VSL production where required
Authority assets. Case studies. Proof. Long-form content.
Distribution across Instagram, LinkedIn, YouTube, TikTok
DM funnel automation via Manychat
Plus the brand layer
Personal brand strategy and positioning
PR and media opportunities where relevant
Speaking and event positioning
Authority compounding asset library
Who this is for:
Agents who want to play at the top of the market. Who understand that being known, trusted, and chosen is the long game. Who want to build a brand that survives any market.
How to choose.
Pick The Blueprint if: You have the capability to execute, but you want a proven strategic blueprint to follow.
Pick The Engine if: you want predictable lead flow, a engine that keeps your brand and leads going when times are good and times are tough.
Pick The Empire if: You're playing for market leadership. You want the brand, the authority, the content engine, and the system that puts you ahead of every other agent in your market.
Who We Are
We are one of Australia’s leading boutique agencies led by Matt Purcell (Sydney Young Entrepreneur for Media & PR, Ranked in top 100 Young Entrepreneur’s in Australia.)
His Agency works with some the biggest names in the industry such as Layne Beachley, Sonny Bill Williams and companies such as MJ Bale, AMEX, Xero and Investorkit, The Australia Government and more.
Frequently Asked Questions
-
Most agents who say this are shooting once every six weeks on their phone in the car between inspections. That is not a content engine. That is a hobby.
The Content Engine is two full shoot days a month with a director, a videographer, an editor, a scriptwriter, and a strategist. Twelve to fifteen pieces of organic content. A podcast series. Multiple ad variations. Multiple landing pages. The output difference is not a little. It is exponential.
-
Yes. With a 3 month cancellation policy if it is genuinely not working.
You cannot expect big results by half-assing the commitment and wanting it done in half the time.
The biggest businesses in this industry did not get there in 90 days. They got there by showing up for years while everyone else quit at month four.Month one is the build. The real returns show up from month four onwards. Signing for less than 12 months is buying a setup without a payoff.
-
Tell us up front.
We have no interest in talking you into something that will not work for you. That is a waste of your time and ours.
That said, some of our best clients fronted the pain. They hired alongside the growth. They backed themselves to build the back of house while the system filled the front. If that sounds like you, we can map it together on the call.
If you flat out cannot handle the leads and you cannot hire, we will tell you to come back later. We would rather lose a sale than sign a client who is set up to fail.
-
Most of our clients were not good on camera in month one. They were good on camera by month three .
Being on camera is a skill. We coach it on every shoot day and we are media trained. We give you scripts, we direct, we cut around the awkward bits. By shoot three, you are dialled. By shoot six, you are better than 95% of the agents in the market.
The agents who refuse to be on camera lose to the ones who got over it.
-
Absolutely. That is a smart move.
Take the strategy. Use it. Build the engine yourself or with your existing team.
$30,000 one-off. You walk away with your positioning, your avatars, your content plan, your landing page structure, and the tactics to execute against. Most agents who go this route come back for the Engine within six months because strategy without execution stays a document.
But plenty do it themselves and win. We respect that. Pick the path that matches where you are.
-
How is that working out?
Most content guys shoot you on a phone, edit in Premiere, post on a schedule, and call it a service. They are production. They are not strategy.
The Content Engine is built backwards from your positioning, your avatars, and your ad data. The content is not "good content." It is content engineered to attract the right buyer, train the algorithm, and feed the funnel. Different job. Different output.
-
Two shoot days ( sometimes 2 half days). That is the bulk of it.
Plus a 30 to 45 minute review call once a week to approve content, look at ad performance, and flag anything coming through the leads. Outside of that, we run.
-
No. That is the whole point.
Each client gets their own positioning, their own avatars, their own scripts, their own visual style, and their own creative angles. We deliberately make every client look different from each other so none of you blend in.
If we made you all look the same, we would be making you all invisible. That defeats the entire purpose of the system.
apply today (only 5 clients at one time)
If you want to go to the next level, book a call and lets grow.