The Business Academy
Boardroom Collective
Learn from operators who've actually done it. Fix one thing every 8 weeks. Build a different business in 12 months.
Who this is for
Boardroom Collective is exclusive coaching membership for founders who:
Are running a real business doing low-to-mid 7 figures through to 8 figures
Want to learn from people who've actually built successful businesses, not coaches who teach about building them
Feel bottlenecked by demand, delivery, team, or direction
Prefer a small, serious room over a giant Zoom full of strangers
Are ready to commit to 12 months and 6 focused 8-week cycles
Who this not is for
You’re still trying to “find your idea”
Not willing to invest into their knowledge and growth
You want to sit in the back of a giant Zoom, camera off, and never be called on
You’re here mainly to pitch the room, upsell your services, or hunt for clients instead of build your business and help your peers
You’re unwilling to share real problems, and take real feedback
What you get as a member
Think of it like gym with many sessions
Live coaching every week
3 live online group sessions per week: Marketing & Sales, Operations & Team, Strategy & Growth
Focused 8-week cycles so you stop context-switching and start finishing things
An always-on community of serious operators, not random beginners
Direct access to the people who've built it
Live Q&A with Janine Allis every cycle
Strategy sessions with Matt Purcell and rotating expert operators
Coach-led peer groups with founders at your revenue stage
The infrastructure to actually execute
Playbooks, templates, and interactive tools so you execute faster instead of just taking notes
Quarterly in-person meetups and workshops
Invites to our annual retreat (price not included)
Access to our vetted partner ecosystem across accounting, finance, legal, wealth, marketing, and operations
Deep support
Quarterly meetup in person meet up’s & workshops
Business tools: Playbooks and interactive tools so you can execute faster, not just “take notes”
Access to each other online in our community
You also get access to our vetted partner ecosystem:
Accounting, Finance, Legal, Wealth,
How it works:
The 3-lane, 8 week focus cycles
You run your business in focused 8-week cycles, one major constraint at a time.
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Step 1: Choose your lane for the cycle
Every 8 weeks you commit to one lane:
Marketing & Sales: demand, offers, funnels, pricing Operations & Team: systems, hiring, delegation, KPIs Strategy & Growth: positioning, product mix, big moves
No more trying to do everything. One constraint. One lane. One cycle.
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Step 2: Show up to the sessions you actually need
Three live sessions every week:
Tuesday: Marketing & Sales Led by Gab and Matt. Offers, campaigns, conversion, pipeline.
Wednesday: Operations, Team & Hiring Led by Cam and Pete. Org design, hiring, firing, SOPs, leadership.
Thursday: Strategy & Growth Led by Matt and rotating experts. Positioning, expansion, exit thinking.
You attend the sessions that match your chosen lane. Like a gym: you show up to the class that matches your current training block.
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Step 3: Anchor each quarter with a live Q&A with Janine Allis
Every two cycles, you get a live, unfiltered Q&A with Janine Allis and Matt Purcell.
You bring your real numbers, real problems, and real plans. They help you pressure-test decisions before you bet the business on them.
Your year inside Boardroom Collective
It's a 12-month commitment to fix the 4 to 6 things actually holding your business back
The Rhythm Of The Year
Business Diagnostic
Before your first cycle starts, we rank and map the real constraints inside your business. You leave week one with a ranked 12-month roadmap showing what we'd fix, in what order, and why.
Cycles 1 through 6: 8-week focused sprints
You pick the lane. You show up to the classes. You execute with templates, playbooks, and operator feedback
Week 6 to 7 of every cycle: Execution Review
If you can run it, great. If you need help, we introduce you to our partner network at member rates. No pressure. Your call.
End of each cycle: Janine's Boardroom
Strategic review. What worked. What didn't. What's next.
Then you pick your next lane and go again.
By month 12, you've systematically removed the biggest constraints in your business. That's not a slightly better version of what you've got. That's a different business.
What You Get With The Business Academy Boardroom collective
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Choose your lane for the sprint
8-week cycles. Commit to one constraint. Access the other rooms if you need them.
Marketing & Sales: demand, offers, funnels, pricing
Operations & Team: systems, hiring, delegation, KPIs
Strategy & Growth: mix of legal, finance wealth moves
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Q&A Sessions with janine allis
Live Q&A once every cycle with Janine Allis.
Janine doesn’t do Q&A like this anywhere in the world. Ask questions to someone who has scaled Boost to over 900 stores world wide and is behind some of the biggest brands in Australia. -
Build a High-Performance Team
Build a High-Performance Team
Attract, retain, and motivate the right people
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Make Sense of Your Numbers
Get the insights you need to scale with confidence.
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Fix Your Marketing & Branding
Attract the right customers and stop wasting money.
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meet others in your stage
You’ll be placed in a coach led group with other businesses in your same revenue stage! You’ll learn, make new friends and share.
how we are different
Janine and Matt started Business Academy because they were sick of watching Australian business owners get average, generic advice. Over the past few years, Business Academy has helped hundreds of owners through courses that teach the real fundamentals of building and growing a business in Australia.
Ask yourself:
Who do you have access to who has built a brand from one store to more than 900 stores worldwide and over $2 billion in sales… in Australia?
At Business Academy, you access some amazing minds like Janine Allis. She didn’t inherit a corporation. She started Boost Juice from scratch and built it into a global brand. She knows what it’s like to sign personal guarantees, manage franchisees, and make payroll when the numbers are tight.
Who do you have access to who is currently behind growing brands online – building the marketing, content and campaigns from the ground up for big names?
You get Matt Purcell. Matt has been in the trenches running brand, content and digital marketing that’s actually working in the current environment and is ranked in the top 100 Young Entreprenuer’s in Australia.
Now, we’re opening the room to 50 business owners who are serious about 12 months of growth. Janine and Matt are committed to making this better every year – not just by building an amazing team around them, but by staying personally involved in helping members.
We live in a world full of online “gurus.” What you need are people who have actually built it, at scale, and are willing to tell you what really happened and how to do it yourself. That’s what makes Business Academy different.
What to expect
What to expect
✅ This is an ongoing membership, not a once-off course Boardroom Collective is a 12-month commitment. We're here to help you make 4 to 6 meaningful moves in your business over a year, not sell you a quick hit of motivation.
✅ It's for established Australian businesses This is for owners with real revenue, real customers, and a small team. If you're still trying to find your idea, we're not the right fit yet.
✅ Fit matters more than filling seats The wrong person can drag a whole room down. We protect the culture. That means we say no when it's not right, even if someone is willing to pay.
✅ Investment and next steps are handled on a call Before you join, you'll do a short call with our team to:
Walk through where your business is at
Make sure the room and format match your goals
Talk through investment, logistics, and your first 8-week focus
The point is simple. You shouldn't have to guess if this is right for you. And we won't guess if you're right for the room.
apply today
Book a call and we'll walk through where your business is at, what you're stuck on, and whether Boardroom Collective actually makes sense for you.
If it's not the right fit, we'll tell you straight. No pressure. No hard sell. Just a clear recommendation on your next move.