THE BUYERS AGENT
content engine
The #1 content and marketing service that will increase your deals up to x2 or more
Meta does not let you target people the way it used to. Your creative is now the targeting.
❌ Your ads cost too much and convert too little because your positioning is fuzzy
❌ Your content looks like every other agent in your city (same reels, same voice, same script)
❌ You rely on referrals that slow down the second you stop hustling
❌ You spent $20k on a website that does not generate a single qualified lead
❌ You know you should be running ads, but you do not trust where the leads go or who calls them back
*Since 2024 Meta has stripped out detailed targeting exclusions, consolidated interest categories, and pushed every advertiser toward Advantage+ automation.
In 2026, Meta is often better at predicting buyer behavior than most advertisers are at targeting.
Translation: the only lever you control is the creative. Bad creative = bad results. No exceptions.
the #1 strategic marketing & content partner for buyers agents
Arjun Paliwal, InvestorKit
One of the largest buyers agencies in Australia. We shaped the positioning, produced their first TV commercials, built two podcasts, Youtube series, paid ad creative and lead creative partner for Arjun’s personal brand.
Sammy Gordon, Australian Property Scout
Arguably the biggest buyers agency in Australia. We did multiple personal brand strategy sessions and was behind their mission, positioning direction.
The Buyers Agency Institute
Matt Purcell has spoken at the Buyers Agency Institute group on positioning, content, and growth. We have done work with some of the top alumni.
Content Marketing & Positioning
Buyers Agents today need to discover their main format of delivering their content. Investing in brand means investing in messaging + content. What you know vs what you show.
improve your leads & double
your following in months
Three stages. One team. Epic outcome.
3 stages for success for your buyers agency
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One-on-one with Matt Purcell. Clear positioning that separates you from every other buyers agent in your market.
Defined avatars (the exact people you should be targeting, not the vague ones).
Restructured forms and landing page words.
Bespoke content strategy built around your strengths and systems.
Actionable tactics you can use next week that will get your leads.
Your key message and media strategyThis is the blueprint.
We pay architects up to 15% of construction budgets for this.
Most agencies skip it and spend the next 12 months wondering why their ads do not convert.
This is what. makes personal brands and companies different. -
Month one is the build. From month two, the engine runs.
Landing pages for every avatar. Video sales letters. Evergreen ad creative. Full ads account setup.
Then the four pillars kick in every month:
Pillar 1: Authority Content Engine One shoot per month. 12 to 16 pieces of content delivered. Best performers saved to a library for ads and profile growth.
Pillar 2: Always-On Social Weekly posting managed end to end. Automation converting comments and DMs into booked calls. Your feed never goes quiet.
Pillar 3: Qualified Lead Ads Paid ads across Meta. Vendor and buyer leads driven into your pipeline. Creative refreshed against performance data. Monthly reporting on spend, leads, cost per lead, and conversion.
Pillar 4: CRM and Email Weekly emails to your database. Nurture sequences for new leads. Re-engagement campaigns for cold contacts.
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Quarterly strategic reviews.
Creative refreshed. New avatars tested. The system gets stronger every 90 days.
We only work with five buyers agents at a time.
Here is why.
❌ We will never take on two buyers agents targeting the same avatar.
❌ We will never take on two buyers agents who look, sound, or sell the same way.
❌ This is not a marketing line. It is an operational constraint that protects the quality of our work and the exclusivity of your positioning.
✅ If you sign with us, your competitor cannot.
This is why spots are limited.
This is why we vet every agency before we book a call.
THE INVESTMENT
✅ Rule of thumb. We are one of your deals per month.
Everything after that is profit.
This is why buyers agents who commit to 12 months do not leave.
The maths does not let them.
The money maths
Example: A Buyers Agent is doing between 5 to 8 deals a month.
Ad spend: $5,000 per month
Qualified leads generated: 100 to 200 per month
Industry close rate: 3 to 6%
Deals closed from the system: 3 to 6 per month. An extra $45,000 to $90,00 per month.
Our fee is a fraction of what the system generates.
If you get 3 to 6 deals from our efforts, we only cost 1 of them. The rest is yours ✊🏻
Who We Are
We are one of Australia’s leading boutique agencies led by Matt Purcell (Sydney Young Entrepreneur for Media & PR, Ranked in top 100 Young Entrepreneur’s in Australia.)
His Agency works with some the biggest names in the industry such as Layne Beachley, Sonny Bill Williams and companies such as MJ Bale, AMEX, Xero and Investorkit, The Australia Government and more.
Frequently Asked Questions
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Most agents who say this are shooting once every six weeks on their phone in the car between inspections. That is not a content engine. That is a hobby.
The Content Engine is two full shoot days a month with a director, a videographer, an editor, a scriptwriter, and a strategist. Twelve to fifteen pieces of organic content. A podcast series. Multiple ad variations. Multiple landing pages. The output difference is not a little. It is exponential.
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Yes. With a 3 month cancellation policy if it is genuinely not working.
You cannot expect big results by half-assing the commitment and wanting it done in half the time.
The biggest businesses in this industry did not get there in 90 days. They got there by showing up for years while everyone else quit at month four.Month one is the build. The real returns show up from month four onwards. Signing for less than 12 months is buying a setup without a payoff.
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Tell us up front.
We have no interest in talking you into something that will not work for you. That is a waste of your time and ours.
That said, some of our best clients fronted the pain. They hired alongside the growth. They backed themselves to build the back of house while the system filled the front. If that sounds like you, we can map it together on the call.
If you flat out cannot handle the leads and you cannot hire, we will tell you to come back later. We would rather lose a sale than sign a client who is set up to fail.
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Most of our clients were not good on camera in month one. They were good on camera by month three .
Being on camera is a skill. We coach it on every shoot day and we are media trained. We give you scripts, we direct, we cut around the awkward bits. By shoot three, you are dialled. By shoot six, you are better than 95% of the agents in the market.
The agents who refuse to be on camera lose to the ones who got over it.
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Absolutely. That is a smart move.
Take the strategy. Use it. Build the engine yourself or with your existing team.
$30,000 one-off. You walk away with your positioning, your avatars, your content plan, your landing page structure, and the tactics to execute against. Most agents who go this route come back for the Engine within six months because strategy without execution stays a document.
But plenty do it themselves and win. We respect that. Pick the path that matches where you are.
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How is that working out?
Most content guys shoot you on a phone, edit in Premiere, post on a schedule, and call it a service. They are production. They are not strategy.
The Content Engine is built backwards from your positioning, your avatars, and your ad data. The content is not "good content." It is content engineered to attract the right buyer, train the algorithm, and feed the funnel. Different job. Different output.
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Two shoot days ( sometimes 2 half days). That is the bulk of it.
Plus a 30 to 45 minute review call once a week to approve content, look at ad performance, and flag anything coming through the leads. Outside of that, we run.
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No. That is the whole point.
Each client gets their own positioning, their own avatars, their own scripts, their own visual style, and their own creative angles. We deliberately make every client look different from each other so none of you blend in.
If we made you all look the same, we would be making you all invisible. That defeats the entire purpose of the system.
apply today (only 5 clients at one time)
If you want to go to the next level, book a call and lets grow.