Your best marketing asset is already sitting in your head. You just haven't turned it into proof yet.
Most people think storytelling means talking about themselves. It doesn't. In business, a story is proof packaged in a way people remember. When done right, it makes your audience think: "This person had a problem like mine, used this solution, and got a result I want." That's the whole game.
Story Proof is the exact framework Matt uses with founders, experts and personal brands to turn everyday experience into content that sells.
What's inside
The 3 Sources of Truth. Three sources of proof every business already has: stories you lived, stories your clients lived, and stories the market lived.
Fill-in-the-blank formulas for each story type, so you never stare at a blank page again.
The Story Gathering worksheet to build your own story library of 15 raw stories in one sitting.
The proximity rule for telling other people's stories credibly without overclaiming.
The publish plan that turns your best three stories into a 30 second video, a written post and a one line headline.
Who it's for
Founders, advisors, agents, brokers, coaches and experts who know they should be telling stories but either don't know which ones to tell or don't know how to make them sell. If you've ever said "I don't have anything interesting to post," this is for you.
Get your free copy. Stop researching forever. Stop polishing forever. Gather, publish, learn.
Your best marketing asset is already sitting in your head. You just haven't turned it into proof yet.
Most people think storytelling means talking about themselves. It doesn't. In business, a story is proof packaged in a way people remember. When done right, it makes your audience think: "This person had a problem like mine, used this solution, and got a result I want." That's the whole game.
Story Proof is the exact framework Matt uses with founders, experts and personal brands to turn everyday experience into content that sells.
What's inside
The 3 Sources of Truth. Three sources of proof every business already has: stories you lived, stories your clients lived, and stories the market lived.
Fill-in-the-blank formulas for each story type, so you never stare at a blank page again.
The Story Gathering worksheet to build your own story library of 15 raw stories in one sitting.
The proximity rule for telling other people's stories credibly without overclaiming.
The publish plan that turns your best three stories into a 30 second video, a written post and a one line headline.
Who it's for
Founders, advisors, agents, brokers, coaches and experts who know they should be telling stories but either don't know which ones to tell or don't know how to make them sell. If you've ever said "I don't have anything interesting to post," this is for you.
Get your free copy. Stop researching forever. Stop polishing forever. Gather, publish, learn.
